“Brabender is a perfect fit for me”: Murat Tuglu is the new Director of External Sales
Murat Tuglu, a Grevenbroich native (near Duisburg, Brabender’s headquarters), is very familiar with machines: Before joining Brabender, he studied industrial engineering and has been responsible for regional sales of packaging machines for the food industry for the past nine years. Since July he manages the company’s external sales and, together with the sales team, he is responsible for expanding shares in existing markets and generating sales in new markets. Part of his work is also the optimization and further development of sales structures and strategies. In this interview, the father of two children tells us what he is most looking forward to.
Here you can find the video version of the interview:
Brabender: Mr. Tuglu, how did you come to Brabender?
Murat Tuglu: I heard that Brabender was searching for a new head of external sales and Brabender was always a very interesting company for me because here from one point in Duisburg we are supporting our costumers all around the world. I think Brabender as an internationally operating company is also a perfect fit for me, because I have Turkish and Polish roots.
Brabender: Why did you decide to take on the position as Director of External Sales now?
Murat Tuglu: Well, I had this fascinating discussions with our General Manager here at Brabender and his ideas for the future of Brabender were really exciting. Being responsible for bringing those ideas into reality just made me feel that I wanted to become a part of the Brabender family.
Brabender: How did you come to sales?
Murat Tuglu: I started my professional career in the R & D department of an automotive OEM (Original Equipment Manufacturer) and very soon I switched over to sales because I felt that this was more my passion.
Brabender: What experience and skills do you bring with you and how would you like to use them for Brabender?
Murat Tuglu: Well, for me one of the most important things in sales is to listen and I really like that. I like to listen to our costumers. What are their needs? Getting all the information from them to help them find the right solution and this for me is a foundation for being a long term partner for them. In order to be able to respond to the individual needs and wishes of customers, I am currently participating in several training courses in the Food & Feed and Plastics & Rubbers application labs at Brabender. There, I learn about the products in detail so that I can advise customers on the products in the best possible way.
Brabender: What do you associate with Brabender products?
Murat Tuglu: I associate with Brabender and the Brabender products a lot of positive things. But if I have to choose then for sure I would take the excellent quality of the equipment which is made in Germany here in our place in Duisburg and then we have our outstanding software which is done by ourselves for the Metabridge which brings in a high flexibility for fulfilling the costumer requirements and yeah last but not least we have in 2023 our 100 years anniversary which should show you that we have a lot of great know-how.
Brabender: What are you most looking forward to in your new position?
Murat Tuglu: I am really happy to be a part of the Brabender success story and also to contribute my part for the next chapters.
Brabender: What is your vision for the future of Brabender?
Murat Tuglu: My vision for Brabenders future is to support as many costumers as possible to make their products more sustainable by saving resources and finding new solutions.