After long planning and preparation, the new website www.brabender.com of Brabender GmbH & Co. KG went online. The advantages of the new site include optimised user-friendliness and ease of finding information.

New product filters and search functions

In addition to the modern design, the aim of the relaunch was to improve the user-friendliness and findability of products and information. Website users have the possibility to find information on products, services and application examples more quickly via new product filters and search functions. “We also offer more content on the new website as well as optimised contact options in the form of forms”, adds Jörg Regier, Marketing Manager at Brabender. In the course of the redesign, the content of the Brabender Messtechnik website was also completely transferred to the new website and redirected accordingly.

In terms of content, the company wants to focus even more on high-quality content in the future and make its high level of expertise in globally relevant applications more visible. Thus, the new website is not a project completion, but a first milestone at the beginning of a continuous optimisation and further development process.