Mai 2019

Brabender Food hosts Asian Sales Seminar in Bangkok

26 participants from 11 countries gathered in the stylish SwissOtel in Bangkok. The aim was to connect the representatives more closely and to create space for exchange.

Following the 3-yearly meeting of representatives in Duisburg, at which all representatives operating worldwide are invited to the head office in Duisburg, a local meeting for the Asian countries was created for the first time. Within two days, theoretical and practical contents were conveyed. Experiences were discussed and solutions for local conditions were found.

In addition to the new TwinLab-F 20/40 and ViscoQuick devices, new applications were presented and demonstrated live on the devices that the team had brought from Duisburg to Bangkok. The program was supplemented by a guest speaker from Kasetsart University on the subject of starch. Dr. Kuakoon explained the practical use of the Viscograph in the starch and flour processing industry.

The topic of animal feed, especially for aquaculture, moves the Asian markets. There is great potential to expand this area for Brabender. The Asian Sales Seminar was an excellent matrix for this purpose. Throughclose contact and constant exchange with the local representatives, we want todevelop suitable equipment solutions for the individual needs of our customers.

Of course, an event evening could not be missing to support the relaxed atmosphere. The guests could sail along the river of the Thai capital while good food, dancing and singing were presented.

The first Brabender agents' seminar outside Germany was ultimately a success for everyone involved. The concept will therefore be adapted and intensified in other regions where Brabender is active.